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Grapefruits · Projects

A project is clearer when you can see what surrounds it.

A Grapefruit is a defined body of work intended to reach an outcome. It lives inside a Grove, so the project stays connected to the responsibility it serves.

Looking up through a stained-glass grove of red and orange trees toward a pale sky
Anatomy · Illustrative

Launch the new company website.

Grove · Brand and CommunicationsSegments · 5
Segment 01
Strategy
Segment 02
Content
Segment 03
Build
Segment 04
Quality assurance
Segment 05
Launch
Selected Seed · ContentApprove homepage copy
Sprouts· Review positioning· Verify product claims· Collect legal approval
BranchesLegal reviewer
PulpContent brief, sitemap
01 · Temporary vs. enduring

Separate projects from areas.

“Run the business” is an ongoing responsibility. “Launch the autumn collection” is a project within it. The Grove stays; the Grapefruit finishes.

02 · Segments

Divide complexity into useful phases.

Segments such as Discovery, Design, Delivery, and Review make a project easier to read. A straightforward project may need only a Grapefruit and a few Seeds.

03 · Context

Keep the working context attached.

Decisions, files, and stakeholders usually live in three places. Here, Pulp and Branches stay connected to the Grapefruit, so the action list keeps its meaning.

04 · Progress

See progress without losing the details.

Project views connect the outcome to its phases and actions. When Seeds finish they move to Harvest, without erasing what contributed to the project.